San Francisco, Visa Inc., a Worldwide Olympic Games Sponsor for more than two decades, announced the launch of its Olympic-themed marketing campaign for the Vancouver 2010 Olympic Winter Games, Go World. This global campaign, which features television,digital and out-of-home advertising, host market merchant activation programs and usage promotions, enables Visa to connect with cardholders and Olympic and Paralympic Games fans to drive preference for and usage of Visa products worldwide.
This launch follows the recent extension of Visas Olympic Games sponsorship for another eight years – through 2020 – enabling Visas financial institution clients and merchant partners to continue to build strong relationships with their customers through unique Visa marketing programs.
“Go World builds on the concept that ran so successfully in the United States during the Beijing 2008 Olympic Games” says Antonio Lucio, chief marketing officer of Visa Inc. “To connect with Olympic fans globally, weve taken this platform and created a campaign that transcends borders, resonates with fans sense of national pride, builds our own business and that of our clients, and advances the spirit of the Olympic Movement.”
The Go World campaign celebrates athleticism and human triumph through unique athlete stories. It features a wintry blue tone throughout all creative executions and will be customized to maximize local relevance in key markets. The campaign also includes merchant offers, enhanced social media applications and a deeper focus on Visa-sponsored athletes (Team Visa – Vancouver).
D.C.