Misys Asset Management Systems has appointed Matthew Baldwin as manager, international sales group. The company says Baldwin’s reflects its renewed focus on the UK institutional asset management sector. Previously, Baldwin headed up the Misys Asset Management Systems Asia Pacific business.
Baldwin’s main target is to sell Misys’s portfolio management system, Apollo for Institutional Management. The system is currently used by 17 clients globally, including CDC IXIS – still the largest institutional asset manager in France.
“Institutions need to broaden and diversify their instrument coverage – fixed income, derivatives, futures or options as opposed to the tendency to focus on equities – if they are going to answer today’s tough investment market and pension crisis,” says Baldwin. “Our answer is Apollo for Institutional Management, which benefits from extensive instrument coverage and deep functionality in contrast to other solutions.”
Chris Potts, CEO, Misys Asset Management Systems, added: ” According to a recent study by McKinsey Consultants, 43% of UK fund management companies will be unprofitable within 18 months unless something changes. Apollo for Institutional Management’s great strength is in its ability to define, analyse and implement the investment strategy. With Matthew’s expertise combined with what Apollo can offer, we hope to change this statistic. Matthew is a great asset to the team as we continue to deliver a reliable and robust institutional portfolio management system that allows the fund manager the flexibility to perform within a controlled and standard manner.”