Interactive Data has launched a new white-label suite of ETF Web tools that help advisers and investors analyze, build and promote investment strategies using ETFs.
The tools provide insight into an ETFs market behavior and underlying holdings to help advisers and investors better understand potential drivers of an ETFs performance, liquidity, costs and risks.
Online publishing and social media features allow users to publish and promote their research from these tools, while content management features let clients integrate and manage their own content within the tools to help support their clients marketing and compliance requirements.
As advisers and self-directed investors increase their adoption of ETFs our clients are looking for ways to deliver better online services to support the ever rising demand for ETF analysis and education, says Jeff Torchon, vice president and ETF global markets manager for Interactive Data. Our new suite of ETF web tools and content management services help our clients provide those enhanced ETF services and avoid the long development timelines and overhead costs typically required to build and manage them.
The new ETF tools include customized ETF filtering; an ETF performance analyzer; ETF performance comparison; ETF liquidity analyzer; correlation calculator; ETF profiles; ETF monitoring; and social media and online publishing.
These new tools allow our clients to cost-effectively launch enhanced ETF services that can support their own sales and marketing efforts while also helping their customer base of advisors and investors increase their knowledge of ETFs and build better portfolios, says Bill Chambers, vice president and general manager of Interactive Data Wealth Management Solutions.
(CG)