Vera Donner-Sander will join Boerse Berlin Equiduct Trading as a marketing expert to develop Boerse Berlin Equiduct Trading’s central marketing department.
With this new appointment, Boerse Berlin Equiduct Trading seeks to coordinate more efficiently its European marketing activities between Berlin, London, and Paris, and to position the brand Equiduct Trading throughout Europe as a guarantor of MiFID compliant trading services.
With 12 years of international and national experience in leading global consumer goods companies, where she was responsible for marketing and product management, Donner-Sander is an outstanding marketing expert. In her former position at Procter & Gamble, she was responsible for establishing and managing several international brands.
“In terms of brand management, it is not important whether one is dealing with a lifestyle or a financial product. What is crucial is the ability of the product to convince customers. Equiduct Trading offers European customers unique advantages that are transparent and easily demonstrable. From a marketing point of view, this is indeed a good starting point,” says Donner-Sander.
“With the support of Ms Donner-Sander, Brse Berlin will be able to highlight the added value of Equiduct Trading as a market segment from which clients throughout Europe will be able to profit, especially in terms of MiFID opportunities,” adds Artur Fischer, chairman, Boerse Berlin Equiduct Trading.