Aviva Life Insurance and Apex Bank, one of the leading banks in Madhya Pradesh, today announced their tie-up as Bancassurance partners.
Aviva will have access to a potential customer base of 5.7 million in Madhya Pradesh with this tie-up. Aviva has now extended its leadership position in the Bancassurance channel with more than 30 tie-ups, the largest number of Bank partnerships by any private insurer in India. Aviva has increased its presence to close to 500 locations in the country.
“The tie-up with Apex Bank is an important milestone for Aviva,” says Bert Paterson, managing director, Aviva Life Insurance. “Madhya Pradesh is amongst the largest states in the country and has huge potential in the insurance sector.”
Sushil Mishra, managing director, Apex Bank adds: “With this tie-up with Aviva, we will be able to provide world-class insurance products to our customer base.”