ADP Brokerage Services Group has announced that Paul Berenson, a financial services industry veteran with over 25 years experience has joined as Managing Director, Sales & Product Management.
Berenson, was most recently a Principal of Gamma Group, LLC, a consulting company that guides the strategic direction of firms that wish to grow within the retail market place.
Prior to this position, he was the Chief Marketing Officer of Thomson BETA Systems where he oversaw all new client relationships, strategic product direction and third-party revenue sharing relationships.Notably, Berenson helped to develop and market a market data workstation product and marry that workstation with the back-office functionality, creating the BETALink platform. He also worked at reputable broker dealer firms including Robert W. Baird & Co. and the Milwaukee Company.
Berenson will focus on supporting the continued development and sales of ADP products for the retail market segment. He will work with both the Sales and Product Management teams to enhance the strategic direction of ADP’s product offering.