Wells Fargo will tomorrow launch an online brokerage site linked to other financial products and services, backed by an internal portal designed to help Wells Fargo bankers gain a consolidated view of client service data that the bank says will enable banking, brokerage and trust specialists to collaborate more easily to meet client needs.
“For nearly a decade, we have used the Internet to enhance customer convenience,” says Avid Modjtabai, executive vice president and head of Wells Fargo’s Internet Services Group. “One of the ways we do this is by helping them manage and organize their finances using our innovative and integrated technological solutions.”
Last week Wells Fargo reduced online equity commissions to $19.95. In addition, customers with significantly higher combined balances with Wells Fargo Investments or qualified bank accounts such as checking, savings, CDs, FDIC IRA and Portfolio Management Accounts can get rates as low as $14.95.
“Whether customers invest with the help of a Wells Fargo Investments financial consultant or manage their investment decisions independently with a WellsTrade account, they will now have access to an easy-to-use and seamlessly integrated site that links both banking and brokerage services,” says Rachel Perkel of Wells Fargo Investments.
“We’ve integrated the various product-serving applications into one seamless organized banker desktop,” adds Modjtabai. “The objective is to provide all the information a banker needs at the relevant time while providing a world-class customer experience.”