WealthEngine, a provider of sophisticated prospect research tools and analytics, is expanding into Europe with an initial hub in London.
The office, located in Covent Garden, will be headed by Vice President of Sales, Justin Reynolds.
With WealthEngine clients are able to search across multiple wealth-related databases to identify and target their best donors and prospects, then use a variety of distinctive WealthEngine analytics, including proprietary Propensity to Give (P2G) ratings, to focus their development initiatives and strategically reach those prospects that best meet their gift range.
A “Circle of Friends” feature also uncovers the philanthropic and business associates of those individuals, helping fundraisers connect to new prospects through existing relationships.
WealthEngine has been serving the UK fundraising community with its wealth screening and its FindWealth Online prospect research product since 2005. About 30 UK-based charitable organisations rely on WealthEngine for their donor and prospect research.
“Fundraising is essential to the stability and development of a charity’s mission and prospect research is the foundation of fundraising,” says Reynolds. “As a long time leader in prospect research, that puts WealthEngine in an excellent position to help mobilize European fundraisers, especially as they find themselves faced with growing community need.”
“For the last five years, our partners at Brakeley have helped us build our business in the European market,” says Tony Glowacki, CEO, WealthEngine. “Based on the growth of the market, we are eager to expand our business and serve our growing client base by adding a London-based operation.”
L.D.