The UniCredit Group will be adapting its brand architecture by linking the CEE brands to the umbrella brand “UniCredit Group” to emphasise the strength and the opportunities the network offers to its customers. Therefore most of the CEE banks will operate under the new brand name “UniCredit Bank”.
The current process of integrating the subsidiaries in Central and Eastern Europe offers a good opportunity to standardise the “brandscape” in the region. This ensures a consistent Group image and clear recognition of the brands of the various banks.
“With this decision we use the strength of the umbrella brand of UniCredit Group, which is among the leading banks in Europe,” says Erich Hampel, responsible for the CEE Division in the UniCredit Group Management Committee and CEO of Bank Austria Creditanstalt.
The new name “UniCredit Bank” establishes a direct link with UniCredit Group, one of the top banks in Europe with 35 million customers. The brand decision enables the subsidiaries in Central and Eastern Europe to use the Group’s strengths for their activities. In the Czech Republic, in Estonia, Hungary, Latvia, Lithuania, Serbia, Slovakia and Ukraine, the banks will be renamed “UniCredit Bank”.