A survey revealed by Cohn and Wolfe has shown how dissatisfied consumers are with their financial services provider.
According to the survey many have described their financial institutions as being “greedy” and “impersonal.” Almost 75% of consumers also felt let down by their financial services provider during this rough economic period.
Given the broader economic climate and the crisis which has hit this sector, we anticipated seeing consumers report deterioration in trust. However, the depth of resentment surprised us, demonstrating how badly customers perceive financial organisations,” says Ros Hunt, head of financial services at Cohn & Wolfe.
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SA