Institutional Investor Magazine released the results of its Best Overall Generalist Sales Force rankings for 2006, naming UBS in the top spot, followed by Merril Lynch in second place.
The magazine ranked 27 firms after surveying portfolio managers, buy-side analysts, directors of research,chief investment officers and other investment managers at firms that manage European equities. This year’s survey is based on the opinions of individuals at 399 firms both in Europe and abroad. Individuals were asked to rank up to eight companies for the Best Overall Generalist Sales Force as well as for each of the ten attributes.
Citigroup came in a close third, the magazine said in a news release. Lehman Brothers improved three places to rank fifth and JP Morgan moved into the top 10, gaining two positions to finish ninth. Bear Stearns shot up four places from last year to rank 12.
The winners are as follows:
2006 PAN-EUROPE BEST OVERALL GENERALIST SALES FORCE RANKING
1 UBS
2 Merrill Lynch
3 Citigroup
4 Deutsche Bank
5 Lehman Brothers
6 Credit Suisse
7 Morgan Stanley
8 Goldman Sachs International
9 J.P. Morgan
10 Dresdner Kleinwort Wasserstein
11 ABN Amro
12 Bear Stearns International
13 Crdit Agricole Cheuvreux
14 Socit Gnrale
15 Cazenove