Innovation often marks the key to a business’s success, but encouraging employees to pursue creative approaches or ideas can be a difficult process.
But a new company may offer the means to achieve creativity and innovation.
“Innovation is actually quite simple,” explains Rich Trombetta, president of The Innovation Company located in Acton, Mass. “It comes down to respect, openness, and having a simple process to move ideas from thoughts to action. Our research shows that people are afraid to share their ideas for fear that they will be immediately shot down. For a business to be highly successful, companies must help employees overcome that fear.”
Author of “Mustard Doesn’t Go On Corn! How Respect, Openness, and a Simple Process for Innovation Can Lead to Great Ideas,” Trombetta also says his company helps to create work environments where employees have the confidence to develop new ideas.
“Nobody steps into a position knowing how to do their job,” adds Trombetta. “They get job training and learn to master each task. Innovative thinking works the same way: companies need to give employees the tools for innovation and provide a work environment that encourages new ideas, not shoots them down.”