Tenfore has appointed Norbert Boon in a newly created role as head of global sales.
Boon will be based in Tenfore’s Amsterdam office and be responsible for the planning and implementation of Tenfore’s direct and international sales strategy, and will spearhead the company’s new business drive.
Since 2003, Boon has provided sales and marketing consultancy to Telekurs, a financial information and IT services company, and Asset Control, the Netherlands-based reference data software vendor. In addition, he held the positions of VP business development and VP global sales at Asset Control from 1994 to 2003. Other roles in his career include sales and marketing manager, Europe, for Software Options in Amsterdam. He holds a degree in Economics and obtained his MBA at Chicago University in 1993.
This is the latest milestone in Tenfore’s strategy to provide flexible and innovative market data feed packages and technological expertise to the equities, derivatives and treasury markets. Boon will focus on realising revenue from Tenfore’s flexible range of data feeds and desktop applications, with a particular emphasis on the Benelux and German-speaking territories.