Profund Solutions Limited appointed Steve Bird as commercial director. This new role is in addition to his role as managing director of Aviary, which is now part of Profund.
“Now that Aviary is part of Profund, extending my role to become commercial director of Profund is a perfect fit for both companies,” Bird says. “I will take a lead of all sales and commercial activities with a particular focus on the key relationships that Profund holds with third- party administrators.”
Steve has more than 20 years of experience in software and telecommunication. He started his career with Cable & Wireless and has worked at a senior level within all the major telecommunication companies in the UK, launching the world’s first competitive residential and small business telephony service, creating One-to-One (which is now T-Mobile) and Telewest (which is now Virgin Media). Steve then moved on to create three profitable start-up businesses, including Aviary.
Ian Robinson, managing director, Profund, says, “I am really excited about working with Steve; he has excellent knowledge and understanding of both the software market and Profund. The combination of Profund and Aviary expertise and experience will offer something new in the marketplace with a real opportunity for future innovation.”
Steve Bird concludes, “Aviary has been a preferred partner of Profund since 2002, and so I know the company and its people well and see this as a beneficial extension of this relationship for both companies.”