SEB, a major North-European financial group, has selected the UL FRONT trading application to offer its clients multi-broker trading over the UL NET network, ULLINK’s global FIX hub.
SEB clients will be provided with the UL FRONT interface, developed by INFRONT, ULLINK’s partner in electronic trading front-ends.
UL FRONT allows trading multiple asset classes (equities, futures, options), providing a unique combination of real-time market data aggregation from multiple sources, data analysis tools and advanced trading functionalities. It also enables users to instantly apply the latest algorithms their brokers have published on the UL NET website.
“Buy-Side users are looking for more independence and flexibility in terms of trading,” says Sven Andersson, head of equity DMA at SEB. “We selected UL FRONT to enable our clients to easily create and channel orders to SEB or to any other counterparty connected to the UL NET. This gives them the leverage they were looking for, while removing the need for a complex trading architecture as the web-based UL FRONT is easy to implement and even easier to use.”