International broker-dealer and custodian, Swiss American Securities Inc. (SASI), a Credit Suisse Group company, has appointed Nancy Pham to the role of Vice President for Sales and Marketing, Asia Pacific. Permanently based in Singapore, Nancy’s main objective will be to further extend SASI’s personal service to clients in key markets of Singapore, Hong Kong, Taiwan, Malaysia and Australia.
“In the year and a half that Nancy has been with SASI, she has developed a deep understanding of our service offering and a knack for recognising and consistently satisfying the needs of our clients,” says Mark Pepper, vice president of sales, marketing and CRM. “The relocation to Singapore will allow Nancy to be closer to our Asia/Pacific clients, and this will enable her to serve this important client base much more efficiently. Moreover, Nancy will be instrumental in creating new opportunities for SASI in this burgeoning region.”
Previously based in New York as Client Relationship Manager covering the markets of Asia Pacific, Eastern Europe, France and Monaco, Nancy joined SASI at the beginning of 2005 with an extensive background in customer relationship and marketing roles. For leading European financial services provider, WestLB AG, she had spearheaded the creation of a new department to develop customer service initiatives and generate cross selling opportunities. Prior to joining the financial services industry she held marketing positions at two privately owned companies, where she developed strategies for brand development and improving customer service. She holds a Bachelor in International Business and Marketing from the University of Houston and speaks Vietnamese.