Royalblue, the provider of the Fidessa set of trading, market data and global connectivity systems, has appointed Carla Hegly as Fidessa sales director for continental Europe, based in Paris.
Carla Hegly, who joined the company in July, brings a wealth of sales experience previously worked at Thomson Financial, where she was the European sales manager for AutEx. “There is a huge opportunity for Fidessa within Europe and I look forward to the challenge of strengthening our position throughout the continent,” she says.
Simon Barnby, business development manager for Fidessa in Europe, describes the hire as “an important step in the evolution of our pan-European business. Carla brings valuable skills from her time at AutEx and she will now be building local European sales and support teams to service our existing customer base and extend Fidessa’s penetration into this exciting market.”
As well as selling the established Fidessa Trading Platform, Hegly will focus on Fidessa’s new market-data solutions and an order routing Workstation which was launched earlier this year. It offers non-member trading facilities through a broad range of sell-side brokers.