QuIC Financial Technologies, a provider of financial organisations with risk management, pricing and analytics solutions, launched its new brand identity. The core message of Demand More builds on the companys recent successes and supports its focused growth strategy.
QuICs new brand represents a significant milestone in the companys history: While the company is becoming a market leader, it remains committed to its original ethos of innovation and collaboration with its clientsqualities that QuIC has developed over time, that set QuIC apart from its competition, and that will remain as the foundation for continued growth.
As our growth accelerates, its important for us to clarify what lies at the heart of our success and what is giving us our competitive differenceto ensure these key values serve as the foundation for sustained growth, says Nigel Cairns, president and CEO of QuIC. With the assistance of our customers, partners and employees we set out on an intensive research and review process. We learned that Demand More is at the core of what we do. By demanding more from our technology and people, QuIC in turn empowers banks to demand more from our risk management infrastructure, from speed and performance to customer service and return on investment.
As part of the process, QuIC engaged in an open dialogue with clients, partners, employees and other stakeholders around the world. In-depth research and interviews were conducted to identify client needs and values, to uncover expectations and requirements of their risk management vendors, and to understand what contributed to QuIC becoming a preferred solutions provider in the competitive risk management marketplace. The response from QuICs clients to be part of this collaborative process was overwhelmingly positive.
The culmination of insight from the process resulted in the identification of QuICs Culture of Commitment as the basis for the companys current success and key driver for future expansion. In addition to superior technology, QuICs team of experts, high service levels and responsive culture help to ensure each client project is delivered on time, on budget and according to scope, resulting in quick time to value and extremely high levels of customer satisfaction. Determining that its clients could consistently Demand More leadership, speed, innovation and engagement from their relationship with the company, QuIC has formally made Demand More its core message.
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