PFPC, the hedge fund adaministration arm of the PNC Financial Services Group, has teamed up with HedgeFund.net to offer its hedge fund clients access to HedgePlus, HedgeFund.net’s online database listing service.
HedgeFund.net is contains hedge fund information and performance data, and connects over30,000 registered investors to over 2,200 hedge funds. The idea is that PFPC’s hedge fund clients can list their fund on HedgeFund.net to gain visibility among interested investors.
“HedgePlus will provide PFPC hedge fund clients a forum to communicate greater detail about their organization’s resources, key investment professionals and investment strategy,” explains a spokesman for PFPC. “The HedgePlus package also includes a variety of value-added benefits to augment PFPC clients’ current marketing activities, including an online investor activity report to track investor interest by demographics; peer group comparison to facilitate competitive fund positioning; a “Meet the Manager” interview hosted on the HedgeNews page; and the ability to present PowerPoint presentations, newsletters and publications through HedgePlus.
HedgeFund.net also has a relationship with Wall Street Access, an online brokerage firm, to operate a portal called HFN/Access for registered fund products. It will be launched in the second quarter. PFPC says WallStreet Access – an NASD registered broker-dealer and member of the NYSE – will bring an additional 6,000 high net worth brokerage accounts to broaden clients’ distribution channels in the registered hedge fund marketplace.
“Our clients have come to expect PFPC to consistently deliver products and services that bring value to their organizations,” says Neal J. Andrews, senior vice president and senior managing director of PFPC’s accounting and administration business. “Our relationship with HedgeFund.net continues this tradition by providing our hedge fund clients with a wealth of additional resources and marketing opportunities. It allows our clients to broaden their distribution channels and connect with investors like never before, which enhances their ability to gather assets. PFPC continues to redefine the standards of alternative investment service, not only addressing today’s needs, but also anticipating those of tomorrow.”
“We are excited to join forces with PFPC to offer their clients access to the HedgeFund.net database,” adds Jim Graves, managing director of HedgeFund.net, Inc. “PFPC is known for service that is personalized, innovative and highly responsive. HedgePlus fits this mold perfectly, as it has the unique power to deliver a fund profile to thousands of institutional and high-net-worth investors. In fact, HedgeFund.net, and the managers listed, receive over 300,000 page views per month.”
PFPC began providing back-office solutions to the alternative investment industry in the 1980s and today offers front and back office services to over 350 hedge and private equity funds structured as limited partnerships and offshore companies, as individual stand-alone funds, as well as fund of hedge funds incorporated in the US and overseas. Its alternative investments group services over 40,000 investor accounts with approximately $22 billion in assets.
HedgeFund.net claims to be the Web’s most popular destination for hedge fund information and performance data. It says that a recent survey by PerTrac found that 75% of alternative investment professionals rely on HedgeFund.net as a hedge fund database.