Caxton FX, one of Europe’s foreign exchange specialists and Petra Financial, a Mobile Banking and Payments applications, launches Touchstone Mobile on March 25th, 2009.
An innovative banking and financial application; Touchstone mobile enables savvy travelers to make international payments on their phone, anywhere in the world. Allowing instant convenience and flexibility, the cardholder can view statements and individual transactions, upload currency, transfer funds and check market rates.
Established in 2001, Caxton FX was founded as an FX (foreign exchange) broker, offering bank-beating rates for large transactions – they now exchange millions on a daily basis. The success of the company has been based on two simple principles: value and service. These principles have been carried through to their market leading range of prepaid currency cards, bringing genuine savings to travelers.
“Our focus on delivering a combination of innovation, value for money, and distinctive customer service means that we are always looking for new ways to help our customers, and ease their lives,” says Rupert Lee-Browne, CEO of CaxtonFX. “Petra Financial has helped us deliver a new solution with Touchstone Mobile that enables clients to use their smart phone to check currency market rates, check the balance on their CaxtonFX Mastercard, see card transaction details and statements, load money and transfer funds between accounts. The benefits of having this level of control, simplicity of use, and stylish application will appeal to our customers who expect nothing less than outstanding service and functionality from us.”
“We aim to be the most innovative company in our field, developing applications that we know are needed, putting our focus on the design, usability and security of the application,” says David Sinclair, CEO of Petra Financial. “All too often, mobile applications are released without really considering the user or the usability. Today, consumers are unwilling to spend time learning how to use features on mobile phones and their applications if they are too complicated, or poorly designed. We know the key to mobile finance is simplicity and ease of use; a combination of form and function that turns people on rather than off.”
“What really pleases me about launching Touchstone Mobile with CaxtonFX, is that we have shared philosophy around the customer experience,” says Sinclair. “Mobile clients will need little or no instruction on how to use its features, and the functionality is specifically customized for what CaxtonFX customers need to make life easier, adding more value to the CaxtonFX prepaid Mastercard.”
“Touchstone Mobile overcomes the main issue we see inhibiting mobile banking applications; that design is critical, not just functionality,” says John Burton, marketing director of Petra Financial. “When an application is not well-designed, consumers today, especially the emerging younger market will not adopt them. CaxtonFX has the same philosophy about simplicity. Touchstone Mobile adds new great features and makes CaxtonFX card service more complete; but at the same time makes it a whole lot easier”.
D.C.