Pershing plans to launch a custodial platform next month targeting independent financial advisers and financial planning businesses.
According to the firm, the offering is an open architecture, customizable solution that provides advisers with a single point of custody and asset administration for all asset classes. It utilizes Pershings global trading capabilities and technology solutions, including an adviser workstation with an integrated portfolio management system and investor portal.
Pershing has been testing the platform in the US Registered Investment Adviser (RIA) market for the past 18 months. In addition to custody, the platform allows for customized white-labeled statements, as well as access to Pershings resources.
We know that by 2013, the adviser market will be very different, and we are focused on serving growth-oriented, professionally managed advisers who serve investors with complex financial lives, says Charles van der Merwe, CEO of Pershing Limited. We believe this segment of the adviser market will benefit most from the changes resulting from the Retail Distribution Review, and we are well placed to help these advisers grow their businesses because the service offers whole-of-market, multicurrency, multi-asset class options in an easy-to-use format. The solution meets the needs of both the adviser and their investors.
(CG)