Pershing LLC, a subsidiary of The Bank of New York Company Inc., announced that its NetExchange Pro online brokerage platform will include software solutions developed by Blue Frog Solutions Inc.
Blue Frog’s software will be integrated into NetExchange Pro to provide broker-dealers and their investment professionals with an automated solution for meeting the manually-intensive challenges of processing annuity transactions. Among the benefits Blue Frog Solutions’ technology provides are streamlined annuity order entry capabilities and automated forms generation.
This integration will also enable Pershing to provide introducing broker-dealers with capabilities for directing orders to the appropriate supervisory branch office for review.
“The delivery of Blue Frog Solutions’ technology through NetExchange Pro will provide investment professionals with access to a significantly enhanced platform for processing annuity orders, as well as a solution that enables them to deliver an even higher level of client service,” Ron Fiske, managing director, Pershing, said. “We will continue to focus on providing access to leading solutions and integrating technology tools from third-party innovators that help our introducing broker-dealers and their investment professionals succeed in today’s fast-changing insurance environment.”