Pershing LLC, a subsidiary of The Bank of New York, has created a business alliance with PriceMetrix Inc. that will allow PriceMetrix to provide its applications to Pershing’s broker-dealer customers. PriceMetrix mainly provides services that help retail brokerage firms evaluate their businesses.
Pershing’s customers will be able to access special reports from PriceMetrix to analyze sales and market data, develop marketing campaigns, receive consultative advice and use online tools. “It is essential for introducing broker-dealer firms to identify ways in which they can help representatives maximize productivity,” says Jim Crowley, managing director at Pershing. “Pershing is committed to working closely with these firms to effectively incorporate best-of-breed products, services and technology solutions, so they can continue to grow and succeed in the future.”
“We are enthusiastic about the opportunity to deliver our offerings to Pershing’s clients to help them accelerate their growth,” says Doug Trott, president and CEO of PriceMetrix. “The recently awarded business method patent for our peer performance comparison approach to evaluating retail brokerage firms confirms the unique value proposition from which Pershing’s customers can now benefit.”