PeopleSoft has launched PeopleSoft Enterprise Wealth Management, a new application that the company says will enable financial institutions to increase customer retention and revenue through proactive client management.
The new PeopleSoft Enterprise CRM solution includes four modules: PeopleSoft Client Manager, PeopleSoft Sales, PeopleSoft Portfolio Management, and PeopleSoft Strategic Account Planning. PeopleSoft Client Manager, the first module to be delivered, aims to enable relationship managers, financial advisors, investment specialists, and private bankers to automate business activities and guide business decisions and customer interactions based upon a comprehensive understanding of the client.
PeopleSoft points out that these groups are aiming to recruit the so-called “mass affluent” (those with $100,000 to $1 million to invest). “PeopleSoft Enterprise Wealth Management enables relationship managers to effectively service the growing number of mass affluent investors by utilizing role-based technology that allows users to more effectively plan, create, manage, and track client goals, as well as identify opportunities to grow assets under management,” says the company.