Norwich Union Insurance has today announced significant strategic changes to its operating model, designed to drive growth and improve service by making the most of its market-leading brands, distribution network and underwriting expertise.
The changes follow the announcement two weeks ago by Norwich Union’s parent company Aviva of its vision for “One Aviva, twice the value”, focusing on new growth and efficiency targets.
Under the new operating structure for Norwich Union Insurance, the strategy will be delivered by three key business areas:
Sales and Marketing: this will include management of all distribution channels – corporate partners, direct, RAC and intermediary business – as well as customer and marketing strategy – led by sales and marketing director John Kitson.
Underwriting, Pricing and Products: develop, design and price products focusing on the two distinct areas: commercial lines and personal lines. John Seaton, current director responsible for this area, will retire on 30 April 2008 and his replacement will be announced in due course.
Operations: with David McMillan as chief operating officer, responsible for sales operations, customer service, distribution support, claims and operational excellence
RAC will become further integrated into Norwich Union Insurance, retaining its unique brand and dedicated operations and service teams.
The shared services operating model for HR, IT and finance remains. Jackie Hunt and Sean Egan retain their current roles as finance director and chief information officer respectively. Valerie Markham will join the company as HR director on 3 December.
The new management structure will be effective from 3 December.