Northern Trust has relaunched its corporate Web site, www.northerntrust.com, with a complete global redesign that aims to improve the online experience for clients and other visitors worldwide.
“The new northerntrust.com is a true reflection of our company global and client-focused, with features designed to help visitors access information and financial tools quickly and easily, no matter where they are located,” says Frederick H. Waddell, president and CEO, Northern Trust Corporation.
Aspects of the new site include a navigation system targeted to users based on geography and their personal or institutional service channel. The look and feel has been updated with a clean, sophisticated aesthetic to better display the range of expertise and services available on the site. The northerntrust.com redesign also features in-depth product content and a section dedicated to “Insights & Research,” featuring access to Northern Trust research and key subject matter experts, including a library of podcasts.
Other updates include Google search capabilities, RSS feeds for regularly updated content and a subscription center where users can opt-in for information updates including company news, economic and investment research and articles on personal or institutional financial topics.
“Each aspect of the redesign is aimed at improving the user experience, from the new look to more intuitive navigation to in-depth product and service descriptions. We carried out this collaborative effort in the same way that Northern Trust approaches all business activities: with our clients at the forefront of every decision. The new Web site provides more information in an easily accessible format that allows users to focus on what is most important in each visit,” says Kelly Mannard, senior vice president and global practice executive for marketing, Northern Trust.