Northern Trust will be holding a “nearest the pin” competition with golf simulators, in Canary Wharf, during February, to coincide with the first year of its five year title sponsorship of one of the PGA Tour’s premier tournaments – the Open at the Riviera Country Club in Los Angeles.
Northern Trust’s sponsored golf simulators, located in Canary Wharf’s Jubilee Place and Canada Place shopping centres, will replicate one of the holes on the Riviera Country Club course. Participants practising their swing at either of the simulators stand the chance to win a variety of prizes including a year’s free membership and golf lessons at the soon to be opened Reebok Sports Club’s “Swing Factory”, in Canary Wharf, a customised set of golf clubs, and golf goody bags.
Northern Trust announced its sponsorship of the PGA tournament in October 2007. The tournament, known as the Northern Trust Open, runs from 11-17 February at the Riviera Country Club in Los Angeles, California, and will have a record purse of $6.2 million, with winner earnings over $1 million. In addition, the tournament will provide nearly $3 million in philanthropic support during 2008 for educational and human services initiatives.
“Northern Trust has a strong heritage of supporting the communities in which we live and work. Through our involvement in this prestigious event, we are supporting an event which will provide funds to charities in Los Angeles on what will be our 20th anniversary of doing business in California. Our simulated golfing event in London is a great way for people on a global level to feel part of the tournament and we encourage everyone to come along and participate – whatever your golfing capabilities,” says Teresa Parker, COO, Northern Trust in Europe Middle East and Africa.