NASDAQ OMX Advantage, the affinity marketing program of the company, is partnering with Google’s affiliate network.
Through the Advantage service, NASDAQ OMX-listed companies can offer their employees access to discounts and promotions for products and services offered by participating NASDAQ OMX-listed companies. Many NASDAQ OMX-listed companies participate in the Google Affiliate Network as advertisers and post a variety of retail offers.
As a result of Google Affiliate partnership, Advantage will provide issuers and employees with access to additional retail offers currently on Google Affiliate Network from companies such as Sears, Kmart, The Great Indoors, MacConnections and IRobot.
“We are thrilled to partner with Google’s affiliate program as part of our effort to expand NASDAQ OMX Advantage,” says Bruce Aust, executive vice president, NASDAQ OMX. “Our partnership with Google’s affiliate network provides additional visibility for our listed companies that are participating in this program while passing on added savings to our companies and employees.”
NASDAQ OMX Advantage is offered through a proprietary website that serves as an online marketplace featuring current offers and discounts which are frequently updated.
L.D.