The Mirabaud banking group has introduced a new brand for all its operations and activities. It was launched in Paris on Friday.
“We have decided to launch our new brand in Paris for two main reasons: Paris is a major financial centre, and our group company that opened in Paris 2003 has grown significantly “, explains Thierry Fauchier-Magnan, Partner and Chairman of the Executive Committee.
Mirabaud & Cie, banquiers privs was founded in Geneva in 1819. Having started out as a partnership of private bankers operating solely in Switzerland, it is now present in Canada, the Bahamas, the UK, China (Hong Kong), France and Monaco.
Today, Mirabaud has more than CHF 20 billion on deposit (€ 13.4 billion) compared to CHF 19 billion (€ 12.6 billion) at the end of 2005, and representing average growth of 15 % per year since 1996. In ten years funds on deposit have increased more than fourfold.
Mirabaud has 375 staff members worldwide, nearly 40 % of whom work outside Switzerland. Mirabaud aims to set up new operations in Europe over the next three years The current breakdown of our clients by area of activity is 75% private clients, with the remainder institutional. In 2005, funds on deposit grew by 33 %, or CHF 5 billion (€ 3.4 billion), with net new money representing approximately one-third of this amount. Private clients accounted for 65% of this inflow of new money, while institutional clients for 35 %.
Mirabaud says this growth = alled for a new framework and focus, a “name” and “brand image” that would make the firm stand out in an increasingly competitive environment.