Microsoft Corp. and Citis Global Transaction Services (GTS) announced their collaboration on a multiyear initiative to support CitiDirect BE, Citis newly launched next-generation e-banking platform, serving its corporate, financial institution and public sector clients and also optimized for the white-label business model.
This unique collaboration between Citi and Microsofts product and services teams to build an e-banking platform takes advantage of proven Microsoft technologies. With a global network spanning more than 100 countries, Citi will benefit from this collaboration because the CitiDirect BE platform will help monetize its best-in-class service offerings and broad geographic coverage, while taking full advantage of Microsofts expertise in platform engineering, development of independent software vendor communities, and product life-cycle management. By leveraging Microsoft Office SharePoint Server 2007, CitiDirect BE will raise the competitive bar beyond transactions to include sophisticated analytic capabilities, self-service modules such as Citis Electronic Bank Account Management (eBAM) offering, and rich media to provide expert insights on current trends and economic news affecting clients business. The new platform has taken a client-centered approach in its design focusing on providing clients with greater visibility and control over their business processes to create a richer online banking experience.
Our institutional clients are demanding banking platforms and technology that gives them greater transparency and control over their working capital flows, increases their liquidity and improves the efficiency of their treasury and supply chain processes, says Gary Greenwald, chief innovation officer and global head of Capabilities and Information Products at Citi. The challenging global economy and credit-constrained environment is driving demand for a comprehensive solution addressing these elements. Working with our best clients, weve created CitiDirect BE to address these needs, both for corporations as well as for banks, who are able to offer this innovative service to their clients on a white-labeled basis, under their own brand, reducing upfront IT costs.
D.C.