Max Wright has joined EMXCo from Misys IFA Services as Head of Sales and Marketing.
Wright (aged 37) was formerly Networks Director at Misys and prior to that he held the office of Marketing Director. He brings extensive experience of the intermediary market and the broker software industry to the senior team. Phil Wise, Chief Executive of EMX, said the appointment of Max Wright was a key development for the EMX.
He commented: “Since my arrival last year, we have had a number of interim sales appointments to maintain our profile in the market as we were working through a series of major improvements to the service. These will be coming to fruition over the coming months and will transform the business case for using EMX. This makes it the right time to bring in a high quality sales professional who can communicate the value of those changes to our target market.” Max Wright said: “The changes facing intermediaries and providers following the announcements on de-polarisation present businesses like EMX with huge growth opportunities. Given the changes that EMX is introducing this year, automated settlement, reconciliation and ISA trading and with over 60% of the fund management industry subscribing to EMX, the service is moving rapidly from ‘nice to have’ to ‘must have’.”