MasterCard appoints Matthew Lanford to the position of Senior Business Leader, Europe Prepaid Product Development.
Lanford will assume regional responsibility for innovation, product development, go-to-market strategy and commercialization of the MasterCard portfolio of prepaid products, reporting to Laura Kelly, Senior Vice President, Global Debit and Prepaid Product Solutions, MasterCard Worldwide.
Previously based in the US, Lanford successfully managed MasterCard’s commercial prepaid strategy and package of prepaid healthcare application, including the development and implementation of innovative initiatives such as real-time substantiation of healthcare purchases on MasterCard prepaid healthcare cards.
Prior to joining MasterCard, Lanford served as a director at Citigroup Corporate Investment Bank Global Transaction Services. He also managed new product development activities for Citishare, Citigroup’s global ATM and PIN POS debit transaction processing business. Lanford possesses 15 years’ experience in the payments industry.
“Europe represents a significant opportunity for the MasterCard prepaid business,” says Laura Kelly. “Our recent work with PSE Consulting confirmed that the spend opportunity in Europe is substantial – and still in its relative infancy – projected to total $120 billion by 2015.”
“With his knowledge and experience, Matt is well positioned to capitalise on this opportunity and bring fresh insights and strategic leadership to the region.”
“I am very excited to join the team in Europe and build on their great success,” says Matthew Lanford. “Prepaid remains an incredible growth opportunity for our issuing and merchant partners and I look forward to continuing the great momentum achieved.”
L.D.