Barclays signed a deal with Norwich Union to provide its mass market customers with new life insurance products marketed as ‘Simplified Life’.
The partnership will allow Barclays offer both level and decreasing term insurance products as non-advised sales through the Barclays official web-site. The website will offer customers a hassle-free quote option and a full application facility.
“The Norwich Union partnership enables us to expand our protection offering to include life insurance – a product which is essential to many customers,” says Gary Duggan, managing director for consumer lending and insurance for Barclays. “We already have a strong relationship with Norwich Union in relation to our motor, travel and home insurance and we look forward to working with them in this area.”