Innopay and Telecompaper establish updated edition of the annual report Mobile Payments 2008 Market overview and analysis. It outlines a detailed listing and graphical mapping of more than 100 worldwide mobile payment initiatives including 27 initiatives launched in the last four months.
Analysing recently increased number of mobile payments initiatives the report provides the guidelines for a more measured investment. Innopay and Telecompaper search the answer to the question if the present acceleration of investment in mobile payments justified or clients will witness another hype, a reminiscent of 8 years ago without any fundamental changes having occurred since then.
The report gives mobile payments initiatives critical issues to resolve for better investment attraction.
-Lack of mainstream contexts niche opportunities exist but mainstream payment contexts saturated with existing solutions
-Ecosystem – complex value chain with lack of co-operation
-Standards – lack of interoperability and technology standards
-Technology – security concerns
-Incumbent applications – competitiveness of existing payment methods in developing economies
-Regulator readiness regulation not in line with the increasing interest
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