International Data Corporation (IDC) plans to establish a wholly-owned India research business unit in Bangalore, India. The new research business unit, which is expected to open in the first quarter of 2011, will enable IDC to provide more comprehensive coverage of the rapidly expanding information and communications technology (ICT) markets in India, as well as service the needs of IDC’s customers based in India. The announcement also signals the end of IDC’s long-standing relationship with Cyber Media (India) Limited, which served as IDC’s partner and representative in India.
“India will be one of the most important technology markets in the world over the next several decades,” said Kirk Campbell, President and CEO of IDC. “Already a leading provider of technology services and now a sizeable and rapidly expanding market for both business and consumer technology products, India represents an emerging economy that every company in the ICT industry must understand. By expanding our direct presence in India, IDC will be able to deliver a greater range of research on India while guaranteeing the insight and consistency our clients expect. The new business unit will also enhance our capacity to support a fast-growing base of customers in India.”
D.C.