Lynx Financial Systems International, a supplier of wealth management systems, mainly to offshore operations, has appointed Els Humphreys-Davies to the newly created position of Head of Marketing.
Humphreys-Davies joins from Cash-U Mobile Technologies Ltd, an Israeli mobile entertainment company. He previously worked at Paragon Software Ltd, a provider of synchronisation software.
“Lynx offered me just the opportunity and challenge I have been looking for,” says Humphreys-Davies, head of marketing at Lynx Financial Systems International. “The combination of a global remit, leading technology products and a credible reputation, certainly gives me a strong platform to build on and I am looking forward to helping take the business forward.”
One of Humphreys-Davies’s first responsibilities is to develop the internal marketing structure and set the strategy for the company’s long-term marketing plan. He is also charged with helping the company capitalise on its existing customer base and take the company into new markets, both in terms of location and product.
Commenting on the appointment, John Mosedale, Managing Director of Lynx Financial Systems International said: “We are entering the next chapter of our business development with our new operation opening on the Isle of Man next month and further strategic office openings planned for later in the year. To maximise our geographic expansion and to continue our sales growth, the senior management team felt it critical to ensure that the company has a coherent and effective marketing strategy and to this end, we are delighted to welcome Els on board.”