FusionExperience Announces New Chief Financial Officer

Ali Peerboy has joined the FusionAI Partnership responsible for Financial & Administration, taking day to day responsibility as CFO across the FusionExperience group of companies. Ali is a seasoned executive and a qualified accountant with over 20 years experience gained

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Ali Peerboy has joined the FusionAI Partnership responsible for Financial & Administration, taking day to day responsibility as CFO across the FusionExperience group of companies.

Ali is a seasoned executive and a qualified accountant with over 20 years experience gained in culturally diverse organisations in a variety of industries. In his previous role as Group Finance Director at Swan Mill Paper Co Ltd he was responsible for managing the Finance and IT functions across the Group, providing hands on support for the Group MD on both operational and strategic issues.

“We are delighted to have secured Ali as both partner and CFO,” says Steve Edkins, managing director. “We are confident that Ali’s overall financial experience, relationship, commercial and management skills round out and compliment our executive team. He is versatile and brings with him proven commercial, interpersonal and management skills gained by operating both internationally and cross-functionally – skills which will prove invaluable as FusionExperience and FusionAI continue to grow.”

“I’m very excited to be joining the Group at such a key stage in its development, with the recent addition of System Minds adding to our ever growing capability,” says Ali Peerboy, CFO. “There is clearly a very focused and talented group of people in place and that means that the business is well positioned to drive on.

We can’t underestimate the challenges we are facing in the current economic climate however we must remember well managed businesses with customer focus will be best placed to take advantage of the opportunities that turbulent markets inevitably present.”

D.C.

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