Etrali, a France Telecom subsidiary that competes with BY Syntegra to sell telephony and CRM tools to banks and broker-dealers, claims to have achieved the highest overall customer satisfaction score in a survey by US market research company Kimsey Consulting. Etrali came first in five of the seven criteria, beating its turret provider rival IPC Information Systems. Syntegra were also surveyed.
“In a market, which is mature, support and service-related issues generally come to the fore !” sa ys Stephen Kimsey, lead-consultant at Kimsey Consulting. ” This is not the first survey we have done where Etrali has come out on top with customer services. The importance of keeping customers happy is something that Etrali is good at . “
Kimsey’s survey asked respondents to rate, from 1-5, each vendor along seven customer service criteria. Etrali was voted the best for Ease of use, System capacity, After-sales support and maintenance, Value for money and Client/Vendor relationship. Respondents also rated each criteria on its level of importance.
“We are delighted that the Kimsey report confirms a high level of satisfaction amongst our customers. We always work very hard to fulfil our customers’ needs and expectations, and this shows that we are getting it right , ” says Dan Callahan, Etrali North America director. “We pride ourselves on our ability to maintain excellent client relations.”
Kimsey’s US Tri-State Trading Technology Survey, which covers New York, New Jersey and Connecticut, provides a detailed review of the state of the sell-side trading sector in one of the world’s largest financial regions. The study surveyed respondents with direct responsibility for around 10,000 trading positions-approximately 33 percent of the region’s sell-side sector.
The US Tri-State Trading Technology Survey provides coverage of all key trading technologies-including market data, applications, turrets and new technologies. Data coverage includes market share, market size, spend and demand and also buyer and user comments on vendors, systems and market issues.