Fortis UK announced Monday that it has bought a majority stake in the British company “Text2Insure,” which allows users to purchase insurance by way of SMS text technology.
The service gives access to price quotes and purchasing capabilities via text messages.
“In the UK over 100 million text messages are sent each day and the mobile phone has become an indispensable part of many of our lives,” says Barry Smith, Fortis CEO. “Our acquisition of Text2Insure complements our existing range of propositions to the affinity market and enables us to proactively respond to the demands of the mobile generation.”
“With Text2Insure,” Smith continues, “We have the opportunity to further develop our relationships with affinities and offer additional areas for differentiation to their customer offerings, enhancing both customer experience and revenue opportunities. In particular, we are keen to understand how we can penetrate affinity sectors that have a strong alignment with mobile phone users.”