The financial services provider Fortis has renewed its sponsorship agreement with the Rotterdam Football Club, Feyenoord, for a further two years. The Fortis logo will be displayed on the shirts of the Rotterdam team until the end of the 2008/2009 season, after that there will be the option of renewing the agreement for another three years. No financial details have been disclosed.
The sponsorship of the Rotterdam club has greatly increased public awareness of the Fortis name over the past three years.
“We are pleased and proud that Fortis will continue to support the club in the years ahead,” says Chris Woerts, the Commercial Director of Feyenoord. “We have a strong relationship and regard Fortis as an extremely active sponsor and it has developed many activities that have added to the club’s popular appeal. We hope that this relationship will continue for a long time.”
“Sponsorship of Feyenoord has lived up to our expectations and has made people in the Netherlands much more aware of the Fortis brand,” adds Adrian Martorana, the General Manager of Fortis Global Branding & Communications. “That was and remains one of Fortis’s prime objectives. Our relationship with Feyenoord has developed into a true partnership in recent years. We have every confidence in this partnership and look forward to a continued successful association.”
Fortis has been Feyenoord’s main sponsor since 2004. Prior to this the Fortis subsidiary Stad Rotterdam Verzekeringen, now Fortis ASR, had been the main sponsor of the club for thirteen years. Fortis has been the main sponsor of Anderlecht Football Club in Belgium since 1981 and has sponsored the Turkish FA Cup since 2005.