Fiserv, Inc., the provider of financial services technology solutions, announced that the company’s online payment marketing website has been enhanced with new features and self-service tools. The website provides financial institutions that use the CheckFree(R) RXP(R), Paytraxx(SM) or ZashPay(SM) payment services from Fiserv with access to a broad set of turnkey marketing materials that can be used to support each financial institution’s own marketing and channel management efforts.
Materials available through the site include primary market research from Fiserv, marketing planning and execution guides, interactive online tools such as podcasts and calculators and creative campaigns that clients can customize and print on demand. The campaigns and materials available through the marketing website are based on more than a decade of Fiserv investment in research on online banking and payment behavior, including segmentation, adoption trends and the response of consumers to various creative appeals. Fiserv clients uniquely benefit from the company’s expertise and campaign support, which is designed to help clients accelerate adoption and transaction volumes.
Fiserv statistics for the previous year show that among a group of 69 financial institutions, those that took advantage of one or more Fiserv-developed online bill payment marketing campaigns saw active users grow an average of 21 percent to nearly 32 percent, versus an average growth of 16.5 percent for non-marketers. Driving growth in active users is particularly important, as Fiserv Consumer Insights research has consistently shown that bill payers are among the most loyal and profitable financial institution customers.
The Fiserv approach to high impact marketing of online payments starts with understanding consumer preferences and obstacles through primary and secondary research. From there, Fiserv can deliver messaging recommendations and creative materials that incorporate research findings as well as prior campaign results. Compelling messaging combined with guidance from Fiserv on target audience selection can help financial institutions deliver the right message to the right customer at the right time.
Financial institutions can access marketing materials such as postcards and statement stuffers from the payment marketing website, as well as email templates, online landing page content and banner ads. Interactive tools to help potential users understand the value of online payments, such as pre-recorded podcasts, time savings calculators, and video tutorials offering step-by-step instructions are also available for download. The website is open to all financial institutions that use CheckFree RXP, Paytraxx or ZashPay and have a direct relationship with Fiserv.
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