Fiserv, Inc. has announced survey results revealing how consumers’ financial activities have been impacted by the prolonged recession, and how financial institutions can help them gain a greater sense of control of their finances. Overall, consumers indicated a desire for robust online banking functionality that allows them to closely monitor and manage their finances, combined with proactive alerts and reminders from their financial institution.
Of the consumers surveyed, 74% indicated they are paying more attention to their finances than in previous years, up from 71% in October 2008. In addition, 61% stated that online access helps them feel more in control of their financial information.
Consumers who use online banking said this tool has become essential to helping them manage their finances – with 91% saying the service was “important” or “critical”. Thirty two percent of online banking users said they were accessing their accounts online more often as a result of the recession, up from 28% in October 2008. The most common tasks were checking an account balance, viewing transaction history and transferring money between accounts at the same institution.
How financial institutions can help consumers indicated that their bank or credit union could help them weather difficult economic circumstances by providing more robust online functionalities, including:
– Sending alerts to help avoid service fees: 38%- Supporting same-day bill payments: 33%- Offering free budgeting tools online: 31%-Reminding customer when bill payments are due: 31%
When asked about the functionalities that would be most useful in helping them feel more in control of their finances, 64% of consumers responded that “being able to pay bills on the day they are due” would be useful or extremely useful. Fifty 6% of consumers selected “alerts to remind them of things they need to pay attention to,” such as bill due dates or low balances, and 53% selected “the ability to manage all accounts from one site.”
Functionality was not the only area on which consumers focused, as 37% of consumers said that receiving personal financial help from their bank would be useful or extremely useful in helping them feel more in control.
“There are specific services financial institutions can provide that will help consumers monitor and manage their finances, and the online channel is an ideal way to deliver much of this information,” said Geoff Knapp, vice president, Online Banking and Consumer Insights, Fiserv. “Tough economic times provide an opportunity for financial institutions to deepen relationships by delivering timely and relevant services at the time they are most needed. Responding to these needs now enables financial institutions to build loyalty that will continue into future interactions with their customers.”
D.C.