Fiserv, Inc, the provider of financial services technology applications, has unveiled an enhanced market approach and new brand identity, affirming the company’s commitment to its clients and to leading the transformation of financial services technology.
These moves represent a further acceleration in Fiserv’s singular approach to the market and to anticipating client demands within a rapidly changing environment. The full integration of CheckFree’s electronic commerce operations within Fiserv has been a catalyst to drive increased innovation and focus the power of Fiserv’s cumulative expertise on helping clients grow their business and increase profitability.
“Our enhanced market approach and vibrant new identity are reflective of the significant change occurring within the financial services industry,” says Jeffery Yabuki, Fiserv president and chief executive officer. “We have the expertise, resources and scale to lead this transformation. Fiserv provides processing technology solutions for more financial institutions than anyone in the world. That scale, combined with our market-leading products and services, uniquely positions us to lead the development of next-generation solutions that will transform the way financial services are delivered.”
The company’s organizational structure has been aligned to streamline Fiserv’s market approach, accelerate product innovation and make it easier for clients to access the full breadth of Fiserv applications. All of the company’s businesses have been unified under the new brand and report through two primary operating divisions led by Steve Olsen, former CheckFree Chief Operating Officer and now Fiserv Group President, and Tom Warsop, Fiserv Group President. This structure will enable further integration of client relationship management and product development efforts.
“We have aligned our organization in order to provide unique solutions that are responsive to the shifting needs of a dynamic market,” says Yabuki. “Our leadership is committed to delivering what clients need – when they need it.”
Award-winning innovation Fiserv’s portfolio of technology applications spans Payments, Processing Services, Risk and Compliance, Customer and Channel Management, and Business Intelligence and Optimization for clients in financial services, wealth management, telecommunications, insurance, energy, retail, health and many other industries.
Starting today, all of Fiserv’s award-winning applications are under the new brand and some offerings have been re-named. Fiserv innovations include: Source Capture Solutions, a full suite of applications that enable electronification of all sources of deposits; Corillian Online (formerly Online Advantage), the next-generation platform for online personal financial management; Mobile Money, a mobile banking solution unique in its ability to support all mobile access protocols; MyMoney, the unique solution that leverages social networking technology to connect consumers with financial institutions; Business Analytics for Premier (formerly Viewpoint), the solution that enables proactive business intelligence practices as part of Fiserv’s Premier banking solution; and Bank Intelligence Solutions (formerly BancIntelligence), comprehensive online advisory tools that aid financial institutions in decision-making.
The new identity is on display at the CUNA Government Affairs Conference in Washington, D.C. and at BAI TransPay in San Diego. The company today also launched a global advertising campaign with new ads appearing in national business, banking trades and local publications.
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