First Data Corp., an electronic commerce and payments provider, named B. Amrish Rau as its first country manager for its international operations in India.
Reporting to Grant Lines, senior vice president, South Asia Business Development, Rau will be responsible for developing and implementing First Data International’s strategy, focusing first on building First Data’s card and payment services business in India.
“India is an important market for First Data and requires outstanding leadership to help meet and exceed its goals for the region,” said Greg Nash, managing director, Australia, New Zealand and South Asia. “Amrish’s extensive experience in the IT, communication and financial services industries, combined with his previous success in building business in the Indian marketplace make him ideally suited for the role.”
First Data’s operations in India will initially be co-located with Western Union in its Mumbai office. Western Union, part of First Data, has an established presence in India with more than 20 banking alliances, together with a strategic partnership with India Post.
“We are delighted to be part of First Data’s success around the globe” said Anil Kapur, regional vice president, Western Union South Asia. “It is a significant step to have a dedicated country manager to meet the dynamic demands of the one of the world’s fastest growing economies for electronic commerce and payments.”
Prior to joining First Data, Rau was general manager of the Teradata division of NCR Corporation India, where he led the CRM and Data Warehouse Solution Group. Before NCR, he worked in the financial services division of Siemens Nixdorf Information Systems addressing the technology requirements of Indian banks.