Employees from many financial companies are dominating the entrance in this year’s London Triathlon on Sunday 11 August 2002, in London’s Docklands. With 39% of last year’s participants coming from the square mile and an even higher percentage looking like taking part this year, competition in the financial community is extremely high.
Entries have come from companies such as Barclays Capital, Prebon, Bank of America, Cazenove, Citibank, CSPB, Deutsche Bank, HSBC, JP Morgan Chase, ING Barings, Merrill Lynch, Morgan Stanley, UBS Warburg and Zurich Capital Markets.
Both Individual and Relay entries are available to competitors over Sprint and Olympic Distances. The team relay is a firm favourite, which sees teams of 3 individuals choose either the swim, bike or run discipline. This gives competitors a perfect opportunity to try the triathlon and challenge colleagues or rival companies. Additionally with fund raising totalling an impressive 750,000 last year, it provides an excellent opportunity to raise money for your companies official benefiting charity. The London Triathlon attracts an impressive number of first timers to the sport – 52% of those who entered in 2001.
Under new management, the event is growing from strength to strength. Host venue ExCeL provides a world-class venue with state of the art facilities allowing for hospitality, indoor transition and spectator friendly course. Other additions from last year include new and improved routes, Sponsors, a First Timer’s Day and Charity involvement. This year’s event sees the elite bike route being extended into central London through the financial core of the City of London.
Rod Alexander, Chairman of the London Triathlon commented, “We anticipate that the earlier date will encourage more relay and corporate entries to the event. We hope also to attract a high-class international elite field from triathletes who have competed at the Commonwealth Games the week before and will be chasing the London Triathlon prize fund of $25,000.” London Triathlon 2001 Champions, Jodie Swallow and Simon Lessing are already confirmed to compete for the 2002 title.
The London Triathlon is actively seeking a title and financial sponsor with guaranteed brand leverage from one hour of coverage on BBC Grandstand on Saturday 17 August. The event is growing from strength to strength in the UK and abroad and substantial sponsorship opportunities exist from getting on board at this exciting stage.