In the interests of clarity and consistency, Fair Isaac Corporation, the provider of analytics and decision management, has officially adopted the brand FICO as its corporate identity.
The company will retain its legal name, Fair Isaac Corporation, and its NYSE ticker symbol, FIC. However, the company logo, website and all other company materials will reflect its new identity: FICO.
“The FICO brand means empowerment, innovation and value…qualities that we’ve earned over time, that mean a great deal to our clients and partners, and that distinguish us in the marketplace,” says Laurent Pacalin, chief marketing officer at FICO. “We believe that now is the time for FICO.”
“The use of the name FICO is a simplification of the company’s identity, not a change in strategy,” says Mark Greene, CEO, FICO. “Our commitment remains strong as ever to our clients’ businesses.”
“FICO has an air of solidity,” says Dana Wiklund, research director at Financial Insights. “It stands for predictive power and analytical consistency – ideas that for many years have resonated strongly with the financial services industry.”
L.D.