Elton Birden Will Extend NCR' Strategies Into New Industry Sectors

NCR has appointed Elton Birden as managing director of the UK, Ireland and Nordics for NCR Corporation. In this newly created role Elton Birden will be responsible for leading the technology company in the region as it extends its focus

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NCR has appointed Elton Birden as managing director of the UK, Ireland and Nordics for NCR Corporation.

In this newly created role Elton Birden will be responsible for leading the technology company in the region as it extends its focus beyond the financial services and retail industries into new travel, healthcare, hospitality, entertainment and gaming and public sectors.

Prior to joining NCR Birden headed up IBM’s Business Process Outsourcing group in the Financial Services Sector across Europe. Previously he spent over 20 years working at Unisys in general management, sales leadership, client management and service delivery roles.

NCR, which is celebrating its 125th anniversary this year, is known for pioneering the cash register and the automated teller machine (ATM). Today it continues to meet customer demand for fast, easy and convenient service channels across a growing range of sectors, helping organizations to increase revenues and customer loyalty and lower their operational costs.

NCR new managing director will also head up NCR’s outsourced IT helpdesk and managed services organisation in the UK. With a global network of 24/7 customer care centers and more than 13,000 service professionals worldwide, NCR Services ensures IT solutions are available when and where customers they need them.

“The company has an innovative portfolio of solutions which can help to increase operational efficiencies, reduce labour costs and improve customer service capabilities,” says Birden. “This means we can help organisations mitigate the effects of the downturn and also position them to gain market share, increase sales and boost profits quickly when times begin to improve.”

“NCR provides a single point of accountability to drive increased system availability, resulting in higher customer satisfaction and more time for organisations to focus on their core business issues,” continues Birden. “our focus on remote diagnostics and fixes and preventative maintenance can help to significantly reduce IT services costs which is more important than ever to organizations in Northern Europe.”

L.D.

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