The investment bank of Dresdner Bank, formerly known as Dresdner Kleinwort Wasserstein, announced that it will now simply be known as Dresdner Kleinwort.
“Our intention with this new name and new structure is to create an organization that is more focused, more flexible and more responsive in providing clients with inspiring solutions that truly add value to their business,” says Stefan Jentzsch, the bank’s chief executive officer.
And the bank has wasted little time pursuing those goals by way of excising the name of Bruce Wasserstein, former owner of Wasserstein Perella & Co. which Dresdner Bank acquired in 2000, from every possible location it could be found before the rebranding.
The company’s Web site even proudly displays a photograph of a worker removing the final traces Wasserstein from a sign bearing the bank’s former three-word nominative sequence outside its headquarters.
“Our new name, Dresdner Kleinwort, embraces two great assets,” Jentzsch says. “Firstly, the strength and strategic importance that comes from being part of the Dresdner Bank Group. Secondly, the enduring values that are rooted in our distinguished heritage. Together they reconfirm our distinction and our international status.”