New tool from Dow Jones & Company provides professionals with a broad collection of news, company and executive information. This is particularly advantageous for sales professionals who need to stay on top of prospects and customers in their territory. Dow Jones Sales Triggers for iPhone(TM) and iPod(R) Touch are available on the Apple App Store.
With Dow Jones Sales Triggers company considerably enlarges product package of customer intelligence applications. With new capacity enables sales professionals to have the access to up-to-the-minute intelligence about business changes such as management moves, mergers and new investments. This valuable data eliminates the time and work required for sales professionals to discover opportunities and leads, track competitive pressures and stay on top of threats based on business changes or events.
Dow Jones developed Dow Jones Sales Triggers in response to the needs of its growing business base and it’s designed to deliver real intelligence based on facts and events that signal solid sales opportunities. Dow Jones Sales Triggers makes it easy for sales professionals to take immediate action, by showing which events actually trigger the best opportunities. Additionally, users can look up a company or executive to retrieve key information and find the right individuals at target companies included in the triggers.
Even while on the go, the clients can have instant access to the most important events, allowing them to make swift, decisive assessments, and take action to beat their competition to new business opportunities.
At Dow Jones, we recognize the tools that are needed for a successful sales force and are proud to be offering iPhone and iPod touch applications that ensure our enterprise customers have access to the necessary intelligence while on the move,” says Tom Aley, senior vice president and managing director, Dow Jones Business & Relationship Intelligence Group.
“To stay informed and competitive, business and sales professionals in today’s digital world seek access to news and business information anywhere, anytime,” says Shiv Bakhshi, Ph.D., director of mobility research for IDC. “Professionals, particularly road warriors, are likely to welcome mobile devices that support applications that address their information needs.”
L.D.