Digital Display Advertising Company Appoints BNY Mellon

BNY Mellon has been appointed by digital display advertising company Criteo as depositary bank for its American depositary receipt (ADR) program.

Each Criteo ADR represents one ordinary share and trades on NASDAQ under the symbol “CRTO.”

Criteo is the first French company to benefit from the U.S. JOBS Act, which eases the regulatory burdens on non-U.S. privately owned companies with less than $1 billion in annual revenue seeking to list and raise capital in the U.S. Under the JOBS Act, such issuers may take advantage of relaxed disclosure and audit reporting requirements for up to five years, among other regulatory changes.

Criteo has more than 700 employees in offices across the U.S., Europe and Asia, serving 37 countries.